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Success stories

Our clients’ success stories.

Since the 1980s, PABX, ACD, predictive dialling and IVR have shaped how businesses talk to customers. Here is how we have helped Malaysian organisations move from call centres to cloud and AI.

01 / Timeline

Fifteen years of better conversations

  1. 2024 · Insurance

    Generali Insurance and Etiqa

    Genesys Cloud with AI

    Genesys Cloud deployments with AI for automation, personalisation and real-time insight, redefining how both insurers serve their customers.

  2. 2018–2023 · Professional services, finance, manufacturing

    Deloitte Consulting, AEON Digital, Brother International

    The move to cloud

    Cloud platforms such as Genesys Cloud enabled remote operations, smaller IT footprints and omnichannel service, and kept customer engagement running through COVID-19.

  3. 2017 · Banking

    AFFIN Bank

    Genesys and CLEARView CRM, integrated

    Integrating Genesys with CLEARView CRM transformed customer engagement and outbound sales.

    higher telesales efficiency
    50%
    fewer abandoned calls
    40%
  4. 2016 · Payments

    Touch 'n Go

    Beyond voice

    Email and social media interactions were added alongside voice, significantly enriching customer satisfaction.

  5. 2016 · Banking

    SME Bank

    Universal routing and reporting

    One routing and reporting system now unifies voice, email and social media for a seamless omnichannel experience.

  6. 2015 · Credit reporting

    CTOS

    A modernised contact centre

    Genesys integration helped CTOS launch new online services, improve traditional support and run more efficiently.

  7. 2013 · Loyalty

    BonusLink

    Foundations for omnichannel

    Genesys eServices integration transformed email handling. Voice engagement followed in 2020 for more personal interactions.

    more efficient email handling
    Up to 70%
  8. 2012 · Utilities

    Air Selangor (SYABAS)

    A 60-seat multimedia contact centre

    Round-the-clock engagement for water consumers, with custom dashboards and quality monitoring tools.

    seats
    60
    calls handled a day
    6000
  9. 2011 · Insurance

    Pacific & Orient Insurance

    From call centre to contact centre

    The Genesys Customer Interaction Management platform drastically reduced waiting times, raised satisfaction and positioned P&O as a CX leader.

  10. 1980s · Where it began

    PABX, automatic call distribution, predictive dialling and IVR laid the groundwork for the modern contact centre.

Ready to transform your business?

Tell us about your customers and your goals. We’ll show you what AI, cloud and better integration can do for both.

Since 1997 · Genesys, Google and 8x8 partner · Kuala Lumpur